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Is Your Employee Training A Profit Center Or Cost Center?

Why is one company profitable and a competitor isn't?

Why is one company's product or service viewed as high quality while another's isn't?

Why do some companies dominate the media with their achievements?

It all boils down to how smart their people work.

Many organizations believe that eliminating human error and achieving 100% job proficiency is
beyond the scope of their existing training programs. This has lead to a "good enough" attitude
regarding employee proficiency, productivity, quality, compliance and customer service.

This, of course, conflicts with the messages management sends: "100% quality and customer
satisfaction, "defect-free products," "100% adherence to policies and procedures," and so on.
How are employees supposed to meet these standards without training that teaches them?

Your employee training is either helping or stunting your company's growth.

Everyone "knows" that employee training is important, but how much money do you
spend on it yearly? According to a study done by Training Magazine in 2001, businesses that
spent about $273 per employee annually on training averaged a 7% voluntary turnover rate
whereas businesses that spent about $218 per employee annually averaged a 16% voluntary
turnover rate. According to a study of 540 businesses done in 1998 by the ASTD, those that
invested more in training earned a 37% higher gross profit per employee.

According to a study done by the ASTD in 2003, 41% of employees at businesses with
inadequate employee training planned on leaving within a year while 12% of employees planned
departures from businesses with great training. Keeping that min mind, consider the American
Management Association's study that found that the average cost of losing, replacing and
restoring equivalent productivity when a valued employee leaves is at least one times salary.

The studies are conclusive. Those businesses that put more money into employee
training made more money.

The true cost of inadequate or no employee training--the cost of incompetence,
inefficiency and human error--is staggering.

Many businesses that are struggling begin getting rid of training costs, causing a vicious circle of
inefficiency, decreased profits and inflated turnover rates. This cycle, if not fixed, in time destroys
any organization.

So, why aren't you investing more into your employee training programs? Like most
other executives and business owners, you probably don't know where to start. You may feel
discouraged by the sheer amount of time and effort that would go into such a project. That's
understandable. If you've looked into having a company build training for you, you've probably
found plenty of training companies all claiming their programs are the best and promising the
world in increased productivity and efficiency.

Unfortunately, most of the training methods out there don't work. The employee
training industry is full of expensive, impractical "solutions" that don't work.

By "don't work," I mean they're slow, they don't provide all the data needed to do the job, they
don't result in 100% job proficiency and they aren't well accepted by the employees. What they
usually result in are employees that are confused and unstable, that need a lot of on-the-job
training and that make numerous errors...things that cost you large amounts of money.

How can I say that? Well, not only have we worked with small businesses, but we've also
worked with global corporations. We've seen all kinds of training methods and their results and
we've researched and tested many of the popular systems currently available.

The vast majority of the training methods we've seen are simply no good.

We are different. I know, everyone says that, but I want to prove it to you.

Now, I said that most employee training methods don't work. Not all. In our research and
testing, we discovered the fundamental, workable training techniques and our programs use only
those. They are brutally simple. Ingenious, but simple. Einstein once said, "Everything
should be made as simple as possible, but not simpler." This is very applicable to
employee training.

One of the basic prerequisites of workable training programs is that they must make
the complex simple and understandable. We have become experts at this and every tool
we use in our programs is actually aimed at accomplishing just that.

One Last Major Point...

In order for employees to change they NEED to be introduced to learning, training and coaching
REGULARLY... and that's the big problem with traditional day long public seminars with no
follow-up, no reinforcement and no on-going support. By sending employees to one or two
seminars per year I can guarantee you will not see much, if any improvement in their
performance.

Adults learn by reinforcement... for most employees all that their first seminar does is begin to
breakdown their defensiveness toward learning. The more often they are put in a position to
learn, the more open-minded they become and the more likely you are to see real permanent
change.

My Audio Coaching Conferences allow your employees to be regularly exposed to the
best training techniques in a way that is cost-effective to your company. Training and
learning becomes their "way of life" over time, better known as the "corporate
culture". Your employees realize that you now EXPECT them to change and that you
are serious about their development... only then will employees and businesses explode
with effectiveness.